Digital marketing uses a range of strategies to reach customers, whether the aim is to tempt them into making a purchase, increase their brand awareness, or simply engage with your brand. Modern digital marketing comprises a broad system of channels, including: Social media Content marketing Website marketing SEO (search engine optimization) PPC (pay per click) advertising
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What is digital marketing? Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines Websites Social media Email Mobile apps Text messaging Web-based advertising